Private Label Skin Care Packaging – Your Logo on Bottles & Boxes
Apr 09,2026


Private Label Skin Care Packaging – Your Logo on Bottles & Boxes
Introduction: Your Brand, Our Tubes
The dream of every entrepreneur is simple: create a skincare brand that resonates with customers, stands out on shelves, and builds lasting loyalty. But the path from concept to counter is often blocked by high minimum order quantities, complex supply chains, and the daunting cost of custom tooling. What if you could bypass all of that? What if you could take a proven, high-quality packaging format—the PE (polyethylene) squeeze tube—and simply add your logo, your colors, and your story? That is the power of private label skincare packaging.
The images provided showcase a diverse range of PE tubes already used by brands such as GUANJING (玉容), vEVU, QMHUIT, DimKiu, BB, IROMAIP, AMIEZON, and others. We see products including:
果酸洁面乳 (AHA/Alpha Hydroxy Acid Cleanser) – 80g
椰油黑糖氨基酸洁面乳 (Coconut Oil Brown Sugar Amino Acid Cleanser) – 80g
膜 / ANMASK / CLEANMASK (Various mask products)
撕拉面膜 (Peel-Off Mask)
Hand Care cream – 30ml, 45ml, 50ml
SUN CREME / Sun Protection – 50ml
PINK CLAY / FRENCH CLAY MASK – Pore clearing
青纯密语复颜洁斑精华 (Pure Cyanide Secret Rejuvenating Spot-Clearing Essence) – 100ml
清纯透湿舒适锁妆膜 (Sheer Moisture Comfort Makeup Locking Film) – 45ml
Every tube in these images represents an opportunity. Each one is a blank canvas waiting for your logo, your label, your brand identity. This product introduction explains how private label PE tubes work, why they are the smartest entry point for new skincare brands, and how you can go from "concept" to "on-shelf" faster and more affordably than you ever imagined.
Part 1: What Is Private Label Skin Care Packaging?
Private label packaging means that a manufacturer produces a standard, high-quality packaging format (in this case, PE squeeze tubes in various sizes and styles), and you—the brand owner—customize it with your own branding. You do not need to design a new tube shape or engineer a new closure. You simply choose from existing molds and apply your graphics, your logo, and your product information.
How It Differs from Custom Packaging
| Feature | Custom Packaging (Made-to-Order) | Private Label Packaging (Stock + Customization) |
|---|---|---|
| Tube mold | New mold required ($$$$) | Existing mold used ($) |
| Minimum order quantity (MOQ) | 50,000 – 100,000+ units | 3,000 – 10,000 units |
| Lead time | 12 – 20 weeks | 4 – 8 weeks |
| Cost per unit | Higher (amortizing mold cost) | Lower (no mold cost) |
| Logo placement | Fully customizable | Printed on stock tube |
| Exclusivity | Exclusive shape | Shape may be used by other brands |
For a new brand like those in your images—GUANJING, DimKiu, IROMAIP, AMIEZON—private label packaging is often the fastest path to market.
Part 2: Analyzing Your Images – Private Label Tubes in Action
Let us examine each product in your images to understand how private label PE tubes serve different market segments.
2.1 GUANJING (玉容) – Mask & Cleanser Line
Visual Cues:
Brand: GUANJING (玉容 – "Jade Beauty").
Products: 面膜 (Mask), CLEANMASK, 果酸洁面乳 (AHA Cleanser – 80g), 椰油黑糖氨基酸洁面乳 (Coconut Oil Brown Sugar Amino Acid Cleanser – 80g).
Design: Likely uses a soft, elegant aesthetic with jade-green or pearl-white tones.
Private Label Opportunity:
GUANJING appears to be an established brand, but the tube shapes and sizes are stock private label formats. A new brand could take the exact same 80g tube and print their own logo—perhaps "Pure Radiance" or "Glow Lab"—in place of "GUANJING." The tube's functionality (squeezable, durable, compatible with AHA and amino acid formulas) remains identical. Only the branding changes.
Size Spotlight – 80g:
The 80g tube (seen with the cleansers) is the perfect size for daily-use facial cleansers. It fits comfortably in one hand, lasts 2-3 months, and complies with airline carry-on regulations (under 100ml). For private label brands, 80g is a very popular MOQ-friendly size.
2.2 vEVU / QMHUIT – Mask & Sun Care
Visual Cues:
Brands: vEVU and QMHUIT (appear alongside GUANJING).
Products: 膜 (Mask), SUN CREME FACE (50ml), 不脱皮 ("Does not peel" – a key claim for exfoliating or peeling products).
Design: Functional, benefit-driven labeling.
Private Label Opportunity:
The "不脱皮" (no peeling) claim is a specific formulation benefit. In a private label scenario, you would work with a manufacturer who already has a proven "no-peel" AHA or exfoliating mask formula. You then choose the 50ml PE tube (perfect for facial treatments) and print your brand name—perhaps "Gentle Glow" or "Silk Peel"—alongside the benefit claims. The tube's material (PE) is compatible with both water-based and oil-based exfoliants.
2.3 DimKiu / BB – Hand Care & Multi-Function
Visual Cues:
Brands: DimKiu and BB (appear in images 1 and 2).
Products: Hand Care cream, 美肌霜 (Beauty Cream), SUN CREME.
Sizes: 30ml, 50ml, and an apparent 100ml essence.
Private Label Opportunity:
Hand cream is one of the most accessible entry points for private label skincare. The tubes in your images appear to be standard 30ml and 50ml round PE tubes with flip-top caps. These are stock items at virtually every private label packaging supplier. Your brand could order 5,000 units of the 50ml tube, print your logo (e.g., "Hand & Soul" or "Velvet Touch"), and launch a hand cream line in under 8 weeks.
Size Spotlight – 30ml and 50ml:
These are "impulse purchase" sizes. Small enough to sit by the cash register or fit in a purse. Large enough to feel substantial. For private label brands testing a new SKU, 30ml and 50ml minimize risk.
2.4 IROMAIP – French Clay Mask & Pore Clearing
Visual Cues:
Brand: IROMAIP (image 1).
Product: PINK CLAY / FRENCH CLAY MASK – PORE CLEARING.
Also: AMIEZON (likely a variant spelling or sister brand).
Size: Not explicitly shown but likely 50ml-100ml.
Private Label Opportunity:
Clay masks are typically packaged in jars or tubes. A PE tube offers a significant advantage over jars: hygiene. With a jar, the consumer dips fingers (or a spatula) into the product, potentially introducing bacteria. With a PE squeeze tube, the clay mask is dispensed without contamination. For a private label brand launching a pink clay or French clay mask, the 50ml or 100ml PE tube with a flip-top or screw cap is ideal. Your logo goes on the front; the clay type and pore-clearing claims go on the back.
2.5 Bright Bubble / 小亮泡 / 小美酒 – Youth-Focused Masks
Visual Cues:
Names: Bright Bubble, 小亮泡 (Little Bright Bubble), 小美酒 (Little Beautiful Wine).
Product: CLEAN MASK (30ml净含量).
Design: Playful, youthful, likely bright colors and bubble motifs.
Private Label Opportunity:
The 30ml tube size is perfect for single-use or weekly-use masks. A private label brand targeting Gen Z or young millennials could take this 30ml stock PE tube and decorate it with bright gradients, bubble illustrations, and a catchy name like "Bubble Purify Mask" or "Fizz Clean." The small size keeps the entry price low (e.g., $5-8 retail), encouraging trial.
Size Spotlight – 30ml:
Often called the "trial size" or "travel size." For private label brands, 30ml tubes are low-risk, high-turnover items. They are also excellent for subscription boxes, gift sets, or as a free sample with larger purchases.
2.6 青纯密语 / Pure Cyanide Secret – Rejuvenating Essence (100ml)
Visual Cues:
Product: 青纯密语复颜洁斑精华 (Pure Cyanide Secret Rejuvenating Spot-Clearing Essence).
Descriptors: 细腻柔滑滋润保湿 (Fine, smooth, moisturizing, hydrating).
Size: 100ml / 3.5 fl. oz.
Elegant, sophisticated branding.
Private Label Opportunity:
The 100ml PE tube is the largest common size for facial essences and serums. For a private label brand positioning itself as premium anti-aging or spot-correcting, the 100ml tube offers:
Perceived value: Larger size suggests a more substantial investment in skincare.
Better cost-per-use economics: Consumers feel they are getting a deal.
Ample branding space: The larger printable area allows for detailed ingredient lists, usage instructions, and bilingual text (English + Chinese, as shown).
If you want to launch a "Rejuvenating Spot-Clearing Essence" under your own brand name, start with this 100ml stock PE tube.
2.7 清纯透湿舒适锁妆膜 (45ml – Makeup Locking Film)
Visual Cues:
Product: 清纯透湿舒适锁妆膜 (Sheer Moisture Comfort Makeup Locking Film) – likely a primer or setting product.
Size: 45ml (净含量:45ml).
Private Label Opportunity:
45ml is an uncommon but strategic size. It is larger than a typical primer (30ml) but smaller than a moisturizer (50-60ml). It signals "this is a specialty product." For a private label brand creating a makeup lock/setting product, the 45ml PE tube with a precision tip (for controlled dispensing) is perfect. Your logo and the phrase "Makeup Locking Film" become the hero elements.
Part 3: The Private Label PE Tube Catalog – Sizes & Styles
Based on your images, here is a catalog of stock PE tube sizes available for private label branding.
| Size | Products in Your Images | Best For | Typical Closure |
|---|---|---|---|
| 30ml | Bright Bubble Clean Mask | Trial sizes, weekly masks, travel | Screw cap or small flip-top |
| 45ml | Makeup locking film | Specialty primers, serums | Precision tip or disc-top |
| 50ml | Sun creme, hand cream, clay mask | Daily treatments, sunscreens | Flip-top or screw cap |
| 80g | AHA cleanser, amino acid cleanser | Facial cleansers, scrubs | Flip-top (one-handed use) |
| 100ml | Spot-correcting essence | Serums, essences, larger treatments | Screw cap or standing cap |
| 120ml | (Not shown but mentioned in image 4: Net:120ML) | Body lotions, larger face creams | Standing cap or flip-top |
Closure Options (All available for private label):
Flip-top caps: Best for cleansers and hand creams (one-handed operation).
Screw caps: Best for sunscreens and travel products (leak-proof).
Disc-top caps: Best for serums and essences (precise dispensing).
Standing caps: Best for body lotions and creams (upright storage).
Needle-nose tips: Best for spot treatments and gels.
Part 4: How to Private Label Your Own PE Tubes – Step by Step
If the products in your images inspire you, here is the exact process to create your own branded tubes.
Step 1: Choose Your Tube Size and Style
Select from the sizes above (30ml to 120ml). Decide on round vs. oval, transparent vs. opaque, matte vs. glossy finish. (Based on your images, most are standard round, opaque or white PE tubes.)
Step 2: Select Your Formula
Private label manufacturers offer pre-developed formulas. Your images show:
AHA/果酸 cleanser
Amino acid /椰油黑糖氨基酸洁面乳
Clay mask / PINK CLAY
Sunscreen / SUN CREME SPF
Hand care cream
Spot-correcting essence / 洁斑精华
Makeup locking film / 锁妆膜
You simply choose from the manufacturer's formula library.
Step 3: Design Your Logo and Label
This is where "Your Logo on Bottles & Boxes" comes to life. You provide:
Your brand name (e.g., "Ethereal Skin" or "Pure Korean").
Your logo artwork (AI or EPS format).
Your color palette.
Your product claims (inspired by the images: "不脱皮," "细腻柔滑滋润保湿," "清爽洁净肌肤").
The manufacturer prints your design directly onto the PE tubes using full-color offset, screen, or digital printing.
Step 4: Order Your First Run
Minimum order quantities for private label PE tubes typically range from 3,000 to 10,000 units per SKU. For a new brand, start with one SKU (e.g., a 50ml hand cream or 80g cleanser) at 5,000 units.
Step 5: Add Boxes (Optional)
The title mentions "Bottles & Boxes." While your images focus on tubes, private label suppliers also offer folding cartons. A simple white box with your logo and a window to show the tube elevates your brand to premium status.
Step 6: Launch
Lead time: 6-8 weeks from artwork approval to delivered tubes. Compare this to 4-6 months for fully custom packaging.
Part 5: Advantages of Private Label PE Tubes for Your Brand
Why choose private label PE tubes over other formats? Here are ten compelling reasons, drawn directly from the products in your images.
Low Minimums: You do not need to order 100,000 tubes. Start with 5,000 units of that 80g cleanser or 50ml sunscreen.
Fast Turnaround: From concept to shelf in 8 weeks. The brand "Bright Bubble" could have launched in under two months.
Proven Reliability: The tubes in your images are already in market. The molds are tested. The caps seal properly. The printing adheres. Zero guesswork.
Cost Predictability: You know the exact cost per tube before you order. No mold amortization. No surprise engineering fees.
Focus on Branding: Instead of worrying about tube engineering, you focus on what matters: your logo, your story, your customer connection.
Easy Line Extension: Launch a 30ml mask. If it sells well, add an 80g cleanser. Then a 100ml essence. All using the same private label tube family.
Global Compatibility: PE tubes are accepted worldwide. The 50ml size meets TSA and EU liquid restrictions. The 80g and 100ml sizes suit Asian and Western markets alike.
Recyclability: As discussed in previous introductions, PE tubes (especially mono-material) are recyclable. Your private label brand can include the recycling logo next to your own logo.
Shelf Impact: Your logo, printed in full color on a matte or glossy PE tube, will stand out. The products in your images prove that private label tubes can look anything but generic.
Scalability: When your brand succeeds (and it will), you can transition to custom tooling. But start with private label. Minimize risk. Maximize speed.
Part 6: Design Tips for Your Private Label Logo on PE Tubes
Based on the visual language of your images, here is how to make your logo shine.
Tip 1: Use High Contrast
If your tube is white (like many in your images), use a dark or vibrant logo. If your tube is opaque or colored, use a white underbase behind your logo for maximum pop.
Tip 2: Claim Prominently
Products like "不脱皮" (no peeling) and "细腻柔滑滋润保湿" (fine, smooth, moisturizing) are displayed prominently. Your key benefit should be almost as large as your logo.
Tip 3: Bilingual is a Plus
Many tubes in your images use English + Chinese. Consider bilingual branding if you target Asian markets. Even if you don't, bilingual packaging looks global and sophisticated.
Tip 4: Include Net Content Clearly
Your images show "净含量:80g" and "50ml" very clearly. This is not just regulatory—it builds trust. Follow their example.
Tip 5: Leave Room for Batch/Lot Coding
The bottom crimp area of the tube (or the back panel) should have space for expiration dates and batch numbers. Your private label supplier can advise on placement.
Part 7: From Your Logo to Their Hands – The Consumer Journey
Imagine a customer in a store or scrolling online. They see a tube. On it, your logo. Your colors. Your promise. The tube is a 50ml SUN CREME (like the one in your images) or an 80g AHA cleanser. They pick it up. The PE material is soft, squeezable, reassuring. They read "不脱皮" or "细腻柔滑滋润保湿." They trust the packaging because it looks professional, established, and credible. They buy. They use. They repurchase.
That is the power of private label skincare packaging. You are not inventing the wheel. You are simply putting your logo on a wheel that already turns smoothly.
Conclusion: Your Logo, Your Future
The images of GUANJING, vEVU, QMHUIT, DimKiu, BB, IROMAIP, AMIEZON, Bright Bubble, and the 青纯密语 essence line prove one thing: private label PE tubes are not a compromise. They are a strategy. From the 30ml Bright Bubble Clean Mask to the 80g椰油黑糖氨基酸洁面乳, from the 45ml makeup locking film to the 100ml spot-correcting essence, these tubes are already succeeding in the market. There is no reason your brand cannot join them.
Private label skincare packaging offers:
For entrepreneurs: A low-risk, fast-to-market entry into the booming skincare industry.
For existing brands: An easy way to extend product lines without new tooling investment.
For retailers: A turnkey solution for store-brand skincare that competes with national labels.
Your logo. Your bottles. Your boxes. Your tubes. The only thing missing is your decision.
Choose private label PE tubes. Put your logo on the packaging. And watch your skincare brand come to life

